Here at AppVivo, we’re excited about the advent of the Global Data Protection Regulation (GDPR)! The GDPR is a new European Union law, effective May 25th, 2018, which seeks to enforce a heightened level of responsibility all around the world concerning the personal data of EU residents.

Although it may seem strange to get excited about new laws and regulations, we really believe in the foundational principles of the EU’s GDPR and the precedent that it is setting for the rest of the world.

The GDPR carries at its core the idea that protecting and caring for people’s personal data is more than just a legal obligation, but that personal information privacy is a fundamental human right.

While the GDPR has encouraged some refinements to a few of our internal operations, the most notable changes are the updates to our Privacy Policy as well as the specific process by which we will respond to European data subject requests covered by the GDPR (detailed in the Privacy Policy).

Essentially, we’ve made it a point to ensure that we collect as little information as possible, to keep that information safe and private, and to give you the right to understand, correct, and delete that information (unless prohibited by law).